Our People

With Primus IP, you’ll have a team of highly skilled and hugely experienced consultants behind you every step of the way. And, we’re great people to work with, too!

Our
Handpicked Team

Our Handpicked Team

We handpick our team members from diverse backgrounds – law, science, business and more to merge different perspectives and skills for our client’s best interest. Our wealth of knowledge allows us to work in a vast number of fields with wide-ranging projects, from searching and filing to opposition and litigation.

We are unafraid of challenges and ask the right questions based on our clients’ needs. Our sincerity is reflected in our passion for amplifying the value of your intellectual property now and in the future.

Our
Handpicked Team

We handpick our team members from diverse backgrounds – law, science, business and more to merge different perspectives and skills for our client’s best interest. Our wealth of knowledge allows us to work in a vast number of fields with wide-ranging projects, from searching and filing to opposition and litigation.

We are unafraid of challenges and ask the right questions based on our clients’ needs. Our sincerity is reflected in our passion for amplifying the value of your intellectual property now and in the future.

Meet the Team

Aravind G

Co-founder | CEO

Chong Yu Bin

Co-founder | CFO

Natalie Sim

Patent Consultant

Tang Keen Cheong

Legal Consultant

Jeremy Green

Legal Consultant

Cheah Hooi Wern

Assistant Manager | Legal Advisor

Fiza Norizaman

Assistant Manager | Patent Advisor

Zaiti Zainal Abidin

Legal Advisor

Florence Wong

Legal Advisor

Choo Chin Fong

Legal Advisor

Ashley Ng Kai Yee

Legal Advisor

Suriyati Binti Salim

Legal Advisor

Zechariah Arsorgan

Legal Advisor

Nurul Azhariah

Legal Advisor

Khairunisa Binti Anuar

Intellectual Property Advisor

Ainul Fajrina

Finance Advisor

Nur Fatihah

Associate

Erienna Chong Sze-En

Social Media & Communications

Aravind G

Co-founder | CEO

Chong Yu Bin

Co-founder | CFO

Natalie Sim

Patent Consultant

Tang Keen Cheong

Legal Consultant

Jeremy Green

Legal Consultant

Cheah Hooi Wern

Assistant Manager | Legal Advisor

Fiza Norizaman

Assistant Manager | Patent Advisor

Zaiti Zainal Abidin

Legal Advisor

Florence Wong

Legal Advisor

Choo Chin Fong

Legal Advisor

Ashley Ng Kai Yee

Legal Advisor

Suriyati Binti Salim

Legal Advisor

Zechariah Arsorgan

Legal Advisor

Nurul Azhariah

Legal Advisor

Khairunisa Binti Anuar

Intellectual Property Advisor

Ainul Fajrina

Finance Advisor

Nur Fatihah

Associate

Erienna Chong Sze-En

Social Media & Communications

How can we help you?

If you have any enquiries about Intellectual Property Registration or other services, do reach out to us, and we will provide you with the right solution.

Aravind G

Co-founder | CEO

Aravind is our chief strategist and negotiator with extensive expertise and experience in intellectual property (IP). His primary area of expertise is cross-border trademark disputes and business consultancy for start-ups and SMEs with a strong focus in IP. He is also well-versed in IP registrations in all major regions worldwide and is an expert in overcoming office actions such as objections, refusals and oppositions. Aravind enjoys stargazing, remarking that tracking celestial movements always gives him fresh perspective on life.

Chong Yu Bin

Co-founder | CFO

Chong is an accomplished business development specialist and IP practitioner with an impressive track record in legal services. He strives towards delivering realistic and comprehensive solutions to intellectual property rights and disputes. When not working, he likes spending time with his family. He is an avid foodie and always keeps himself fuelled for any life challenges.

Natalie Sim

Patent Consultant

Natalie has extensive experience in intellectual property (IP). Her work ranges from patent worldwide availability searches to the follow-up of the entire patent prosecution process, from filing, drafting, to registration. She advises clients from various sectors, including pharmaceutical and medical sectors. She is an active speaker and passionate about sharing her input on legal topics relating primarily to IP. She regularly participates in international conferences and enjoys a reputation for reliability and exacting attention to follow through. When she is not working, she enjoys outdoor sports.

Tang Keen Cheong

Legal Consultant

KC Tang chambered in Messrs Lee & Lim and was called to the Bar in 2016. In pursuing his passion of being an advocate, he has been actively practicing in the field of litigation on various nature of cases, primarily on commercial & corporate disputes. Since been called to the Bar, he has been embedded with experiences in different Courts from the Magistrate to the Court of Appeal and Federal Court of Malaysia. He is currently practicing as a partner in Messrs Tang, Khor & MP Leong. With his dedication and strong support from the firm, every cases will be dealt with extreme care, diligence and utmost result. He loves traveling around Malaysia on his motorcycle.

Jeremy Green

Legal Consultant

Jeremy Green is a New York City-based attorney licensed in New York and Washington, D.C., who primarily works for entrepreneurs, startups, and mid-sized businesses. He earned his J.D. from Northwestern University School of Law on a full-tuition scholarship. Jeremy is a member of the National Lawyers Guild and LGBT Bar Association of New York. He is also a member of the New York Bar and a native English speaker who is conversational in Spanish.

Cheah Hooi Wern

Assistant Manager | Legal Advisor

Hooi Wern specialises in advising her clients on how to protect their brands and their inventions best. Her colleagues describe her as a diligent, reliable go-getter. When not working, she enjoys listening to music, drawing and catching up on Netflix.

Fiza Norizaman

Asistant Manager | Patent Advisor

Fiza embarked on her career in intellectual property with a specific focus in patent matters. Fiza’s active duties include advisory and consultation in patent searches, patent drafting and other IP related matters. Her co-workers describe her as a likeable, friendly and responsible team player. Despite her fear of flying, that doesn’t hold her back from her love of travelling. The first place she would like to travel to after the pandemic is the United States.

Zaiti Zainal Abidin

Legal Advisor

Zy concluded her study with a dissertation on the impact of future advancements of Artificial Intelligence towards the future of Intellectual Property. Her teammates describe her as a vibrant, approachable, and straightforward person. She likes reading, outdoor activities and cooking.

Florence Wong

Legal Advisor

Florence is always excited to work alongside clients on how to protect their brands, creative works and innovations. Her co-workers describe her as a professional, outspoken and enthusiastic individual. During her off days, she enjoys reading, journaling and watching Netflix. Her favourite TV show is Hannibal.

Choo Chin Fong

Legal Advisor

Fong is a keen learner and team player who is passionate about growing his career by growing his capabilities. He loves sports, and his hometown’s signature dish: Bak Kut Teh.

Ashley Ng Kai Yee

Legal Advisor

Ashley is a firm believer that IP rights are as fundamental as one’s basic rights, she is passionate about being able to assist and provide guidance to her clients. Other than being a good communicator who is fluent in the English, Mandarin and Malay languages, she also possesses leadership and organizing skills. Ashley enjoys reading, catching up on global news, and can’t fall asleep without acoustic music playing in her ears.

Suriyati Binti Salim

Legal Advisor

She was admitted to the Malaysian Bar as an Advocate & Solicitor in 2018 and has about two years of experience in civil and criminal litigation and in corporate law. Apart from being good in legal service and research, she is a self-motivated individual and a good team player. She has a positive attitude and is constantly working to improve her professional abilities. In her free time, Suriyati enjoys reading.

Zechariah Arsorgan

Legal Advisor

Zec did his chambering in 2017 with a focus on criminal law. His experience includes working in Business Development and Legal Advisory. He is a good presenter and public speaker, having conducted internal trainings and workshops for staff as well as for external clients. He has also been invited to be part of a panel of judges for a pitching competition at UniKL and has experience managing government tender submissions. Fluent in the English, Malay and Tamil languages, Zechariah is a musician who enjoys playing as well as composing music during his free time.

Nurul Azhariah

Legal Advisor

Azza completed her chambering in Penang in litigation and conveyancing before being called to the Bar in 2017. Fluent in reading and writing in English and Malay languages, she enjoys working in the legal field and wants to provide the best professional advice to clients. Azza is committed to her work, is a team player, has good time-management skills and is highly adaptable. She enjoys organic and natural products because she believes in the power of nature.

Khairunisa Binti Anuar

Intellectual Property Advisor

Nissa has nearly 8 years of experience as an accomplished business development executive and intellectual property advisor. She is an expert in IP, Civil Litigation, Syariah Law, Corporate Law, Conveyancing & Property, and Sports & Entertainment. Nissa is a dynamic and creative marketer who has a track record of consistently penetrating new markets to ensure long-term revenue growth. She is skilled at working as part of a cross-functional team and as an individual contributor to achieve objectives.

Ainul Fajrina

Finance Advisor

Her exposure to the financial environment working as a Finance Executive in diverse industries including government agencies, taxation, automobile and media makes her well-rounded and experienced. She is not only well-verse with financial documents, numbers and handling data, but is also a good communicator. Fun fact: Ainul is a member of the Malaysia Civil Defence Force.

Nur Fatihah

Associate

Nur Fatihah is formerly an English teacher. She has also worked in customer service and in administration. Her work experience has taught her how to socialise with new groups of people, multitask, and have good communication skills. She is self-motivated, passionate to learn, and can work well in a fast-paced environment due to her strong time-management skills. In her free time, Fatihah enjoys reading online crime novels.

Erienna Chong Sze-En

Social Media & Communications

Erienna assists in the internal as well as external communication of the company and does content creation for the social media sites. When not working, she enjoys reading and writing stories.