Our People

With Primus IP®, you’ll have a team of highly skilled and hugely experienced consultants behind you every step of the way. And, we’re great people to work with, too!

Our
Handpicked Team

Our Handpicked Team

We handpick our team members from diverse backgrounds – law, science, business and more to merge different perspectives and skills for our client’s best interest. Our wealth of knowledge allows us to work in a vast number of fields with wide-ranging projects, from searches and filings to oppositions and litigations.

We are unafraid of challenges and ask the right questions based on our clients’ needs. Our sincerity is reflected in our passion for amplifying the value of your Intellectual Property now and in the future.

Our
Handpicked Team

We handpick our team members from diverse backgrounds – law, science, business and more to merge different perspectives and skills for our client’s best interest. Our wealth of knowledge allows us to work in a vast number of fields with wide-ranging projects, from searching and filing to opposition and litigation.

We are unafraid of challenges and ask the right questions based on our clients’ needs. Our sincerity is reflected in our passion for amplifying the value of your intellectual property now and in the future.

Meet the Team

Aravind G

CEO

Chong Yu Bin

CFO / CMO

Natalie Sim

Patent Consultant

Tang Keen Cheong

Legal Consultant

Jeremy Green

Legal Consultant

Cheah Hooi Wern

Manager
Legal Advisor

Fiza Norizaman

Manager
Patent Advisor

Ashley Ng Kai Yee

Assistant Manager
Legal Advisor

Choo Chin Fong

Assistant Manager
Legal Advisor

Zechariah Arsorgan

Senior
Legal Advisor

Suriyati Binti Salim

Legal Advisor

Nurul Azhariah

Legal Advisor

Florence Wong

Legal Advisor

Joanna
Wong

Legal Advisor

Zaiti Zainal Abidin

Legal Advisor

Khairunisa Binti Anuar

IP Advisor

Ainul Fajrina

Finance Advisor

Nur Fatihah

Associate

Erienna Chong Sze-En

Social Media & Communications

Aravind G

Co-founder | CEO

Chong Yu Bin

Co-founder | CFO

Natalie Sim

Patent Consultant

Tang Keen Cheong

Legal Consultant

Jeremy Green

Legal Consultant

Cheah Hooi Wern

Assistant Manager | Legal Advisor

Fiza Norizaman

Assistant Manager | Patent Advisor

Zaiti Zainal Abidin

Legal Advisor

Florence Wong

Legal Advisor

Choo Chin Fong

Legal Advisor

Ashley Ng Kai Yee

Legal Advisor

Suriyati Binti Salim

Legal Advisor

Zechariah Arsorgan

Legal Advisor

Nurul Azhariah

Legal Advisor

Khairunisa Binti Anuar

Intellectual Property Advisor

Ainul Fajrina

Finance Advisor

Nur Fatihah

Associate

Erienna Chong Sze-En

Social Media & Communications

How can we help you?

If you have any enquiries about Intellectual Property Registration or other services, do reach out to us, and we will provide you with the right solution.

Aravind G

CEO

Aravind is a highly accomplished and strategic leader, serving as our chief strategist and negotiator in the field of Intellectual Property (IP). He possesses a wealth of expertise and experience, with a particular focus on resolving cross-border trademark disputes and providing business consultancy to start-ups and SMEs with an emphasis on IP. He is well-versed in IP registrations across multiple regions worldwide and excels at navigating and overcoming office actions such as objections, refusals, and oppositions.

Beyond his professional pursuits, Aravind also takes great interest in stargazing, finding that observing celestial movements gives him fresh perspective and inspiration in his life. He is able to bring this unique perspective to his work and it helps him find creative solutions for his clients.

Chong Yu Bin

CFO / CMO

Chong is a highly accomplished professional in the fields of business development and Intellectual Property (IP), with a proven record of success in delivering practical and comprehensive solutions to IP rights and disputes. He is a dedicated individual who prioritizes the well-being of his family in his personal time. Additionally, he has a keen interest in food and enjoys experimenting with new cuisines to fuel himself for any challenges that life may present.

Natalie Sim

Patent Consultant

Natalie is a seasoned professional with a wealth of experience in the field of intellectual property (IP). She excels in a wide range of IP services, including conducting worldwide patent availability searches, managing the patent prosecution process from filing to registration and drafting, and providing advice to clients across various sectors including pharmaceutical and medical. She is an active and knowledgeable speaker on legal topics related to IP, regularly participating in international conferences and is known for her reliability and attention to detail.

Beyond her professional pursuits, Natalie also has a passion for outdoor sports and enjoys staying active when not working. Her diverse background and interests contribute to her well-rounded perspective, which she brings to her work and the clients she serves.

Tang Keen Cheong

Legal Consultant

KC Tang completed his chambering at Messrs Lee & Lim and was admitted to the Bar in 2016. Driven by his passion for advocacy, he has been actively practicing in the field of litigation, primarily focusing on commercial and corporate disputes. Since his admission to the Bar, he has gained a wealth of experience in different courts in Malaysia, ranging from the Magistrate Court to the Court of Appeal and Federal Court. He is currently also a partner at Messrs Tang, Khor & MP Leong, where he provides dedicated and diligent representation to his clients. In his free time, KC enjoys travelling around Malaysia on his motorcycle.

Jeremy Green

Legal Consultant

Jeremy Green is a New York City-based attorney licensed in New York and Washington, D.C., who primarily works for entrepreneurs, startups, and mid-sized businesses. He earned his J.D. from Northwestern University School of Law on a full-tuition scholarship. Jeremy is a member of the National Lawyers Guild and LGBT Bar Association of New York. He is also a member of the New York Bar and a native English speaker who is conversational in Spanish.

Cheah Hooi Wern

Manager | Legal Advisor

Hooi Wern is a specialized attorney who helps her clients navigate the complex world of intellectual property by providing expert guidance on how best to protect their brands and inventions. She is known among her colleagues as a diligent, reliable and results-driven professional. Outside of work, Hooi Wern is a lover of the arts, she enjoys listening to music, sketching, and keeping up with the latest shows on Netflix. Her passion for these activities allows her to unwind and stay creative, which she believes brings a fresh perspective to her work.

Fiza Norizaman

Manager | Patent Advisor

Fiza is a dedicated intellectual property professional with a specialized focus on patent matters. She brings expertise in advising and consulting on patent searches, drafting, and other IP related issues. Her colleagues view her as a friendly, responsible and a valued team player. Her active role in the field doesn’t keep her from pursuing her passion for travel, despite her fear of flying. Fiza has demonstrated the ability to overcome her fear and is determined to experience different cultures and places. The first place she would like to travel to after the pandemic is the United States.

Ashley Ng Kai Yee

Assistant Manager | Legal Advisor

Ashley is a dedicated Intellectual Property (IP) professional who firmly believes that IP rights are just as fundamental as basic human rights. She is passionate about providing guidance and assistance to her clients. Her unique skill set includes fluency in English, Mandarin and Malay, exceptional communication skills and the ability to lead and organize projects.

Beyond her professional pursuits, Ashley is an avid reader and keeps informed about global news. In her free time, She enjoys relaxing to the soothing sounds of acoustic music, which she finds helps her unwind and fall asleep. Ashley’s passion for reading and keeping informed, as well as her ability to multitask and lead, bring a well-rounded perspective to her work, which benefits the clients she serves.

Choo Chin Fong

Assistant Manager | Legal Advisor

Fong is a dedicated and ambitious professional who is passionate about expanding his capabilities and growing his career. He is a quick learner and a valued team player, with a natural inclination to work well with others. He enjoys engaging in sports and being physically active, which helps him stay energized and motivated in his personal and professional life. In his free time, he also enjoys indulging in his hometown’s signature dish, Bak Kut Teh, and connecting with his cultural roots. His passion for self-improvement, coupled with his enthusiasm for sports and cultural heritage, make him an asset to any client.

Zechariah Arsorgan

Legal Advisor

Zec is a seasoned legal professional who completed his chambering in 2017 with a focus on criminal law. He possesses a diverse range of experience, including working in Business Development and Legal Advisory. He is a skilled presenter and public speaker, having conducted internal trainings and workshops for staff as well as external clients. He has also been invited to participate as a panel judge in a pitching competition at UniKL and has experience managing government tender submissions.

His fluency in English, Malay, and Tamil languages makes him a valuable addition to any team. In his free time, Zechariah indulges in his passion for music. He is an accomplished musician who enjoys both playing and composing music. He believes that his love for music provides him with a unique perspective and creativity that he brings to his work.

Suriyati Binti Salim

Legal Advisor

She was admitted to the Malaysian Bar as an Advocate & Solicitor in 2018 and has about two years of experience in civil and criminal litigation and in corporate law. Apart from being good in legal service and research, she is a self-motivated individual and a good team player. She has a positive attitude and is constantly working to improve her professional abilities. In her free time, Suriyati enjoys reading.

Nurul Azhariah

Legal Advisor

Azza completed her chambering in Penang in litigation and conveyancing before being called to the Bar in 2017. Fluent in reading and writing in English and Malay languages, she enjoys working in the legal field and wants to provide the best professional advice to clients. Azza is committed to her work, is a team player, has good time-management skills and is highly adaptable. She enjoys organic and natural products because she believes in the power of nature.

Florence Wong

Legal Advisor

Florence is always excited to work alongside clients on how to protect their brands, creative works and innovations. Her co-workers describe her as a professional, outspoken and enthusiastic individual. During her off days, she enjoys reading, journaling and watching Netflix. Her favourite TV show is Hannibal.

Joanna Wong

Legal Advisor

Joanna is a dedicated individual who is passionate about advancing her career through the acquisition of efficient techniques and problem-solving skills. She is self-motivated and an excellent team player. In her free time, she enjoys the creative process of preparing ingredients for cooking and listening to music or watching a dramatic series.

Zaiti Zainal Abidin

Legal Advisor

Zy concluded her study with a dissertation on the impact of future advancements of Artificial Intelligence towards the future of Intellectual Property. Her teammates describe her as a vibrant, approachable, and straightforward person. She likes reading, outdoor activities and cooking.

Khairunisa Binti Anuar

Intellectual Property Advisor

Nissa has nearly 8 years of experience as an accomplished business development executive and intellectual property advisor. She is an expert in IP, Civil Litigation, Syariah Law, Corporate Law, Conveyancing & Property, and Sports & Entertainment. Nissa is a dynamic and creative marketer who has a track record of consistently penetrating new markets to ensure long-term revenue growth. She is skilled at working as part of a cross-functional team and as an individual contributor to achieve objectives.

Ainul Fajrina

Finance Advisor

Her exposure to the financial environment working as a Finance Executive in diverse industries including government agencies, taxation, automobile and media makes her well-rounded and experienced. She is not only well-verse with financial documents, numbers and handling data, but is also a good communicator. Fun fact: Ainul is a member of the Malaysia Civil Defence Force.

Nur Fatihah

Associate

Nur Fatihah is formerly an English teacher. She has also worked in customer service and in administration. Her work experience has taught her how to socialise with new groups of people, multitask, and have good communication skills. She is self-motivated, passionate to learn, and can work well in a fast-paced environment due to her strong time-management skills. In her free time, Fatihah enjoys reading online crime novels.

Erienna Chong Sze-En

Social Media & Communications

Erienna assists in the internal as well as external communication of the company and does content creation for the social media sites. When not working, she enjoys reading and writing stories.