Our People

With Primus IP®, you’ll have a team of highly skilled and hugely experienced consultants behind you every step of the way. And, we’re great people to work with, too!

Our
Handpicked Team

Our Handpicked Team

We handpick our team members from diverse backgrounds – law, science, business and more to merge different perspectives and skills for our client’s best interest. Our wealth of knowledge allows us to work in a vast number of fields with wide-ranging projects, from searches and filings to oppositions and litigations.

We are unafraid of challenges and ask the right questions based on our clients’ needs. Our sincerity is reflected in our passion for amplifying the value of your Intellectual Property now and in the future.

Our
Handpicked Team

We handpick our team members from diverse backgrounds – law, science, business and more to merge different perspectives and skills for our client’s best interest. Our wealth of knowledge allows us to work in a vast number of fields with wide-ranging projects, from searching and filing to opposition and litigation.

We are unafraid of challenges and ask the right questions based on our clients’ needs. Our sincerity is reflected in our passion for amplifying the value of your intellectual property now and in the future.

Meet the Team

Aravind G

CEO

Chong Yu Bin

CFO / CMO

Tang Keen Cheong

Legal Consultant

Jeremy Green

Legal Consultant

Toma Molerov

Business Consultant

Cheah Hooi Wern

Manager
Legal Advisor

Fiza Norizaman

Manager
Patent Advisor

Zechariah Arsorgan

Assistant Manager
Legal Advisor

Ashley
Ng

Assistant Manager
Legal Advisor

Choo Chin Fong

Assistant Manager
Legal Advisor

Nurul Azhariah

Legal Advisor

Joanna
Wong

Legal Advisor

Ashley
Chiew

Legal Advisor

Khairunisa Binti Anuar

IP Advisor

Ainul Fajrina

Finance Advisor

Nur Fatihah

Associate

Aravind G

Co-founder | CEO

Chong Yu Bin

Co-founder | CFO

Natalie Sim

Patent Consultant

Tang Keen Cheong

Legal Consultant

Jeremy Green

Legal Consultant

Cheah Hooi Wern

Assistant Manager | Legal Advisor

Fiza Norizaman

Assistant Manager | Patent Advisor

Zaiti Zainal Abidin

Legal Advisor

Florence Wong

Legal Advisor

Choo Chin Fong

Legal Advisor

Ashley Ng Kai Yee

Legal Advisor

Suriyati Binti Salim

Legal Advisor

Zechariah Arsorgan

Legal Advisor

Nurul Azhariah

Legal Advisor

Khairunisa Binti Anuar

Intellectual Property Advisor

Ainul Fajrina

Finance Advisor

Nur Fatihah

Associate

Erienna Chong Sze-En

Social Media & Communications

How can we help you?

If you have any enquiries about Intellectual Property Registration or other services, do reach out to us, and we will provide you with the right solution.

Aravind G

CEO

Aravind is a highly accomplished and strategic leader, serving as our chief strategist and negotiator in the field of Intellectual Property (IP). He possesses a wealth of expertise and experience, with a particular focus on resolving cross-border trademark disputes and providing business consultancy to start-ups and SMEs with an emphasis on IP. He is well-versed in IP registrations across multiple regions worldwide and excels at navigating and overcoming office actions such as objections, refusals, and oppositions.

Beyond his professional pursuits, Aravind also takes great interest in stargazing, finding that observing celestial movements gives him fresh perspective and inspiration in his life. He is able to bring this unique perspective to his work and it helps him find creative solutions for his clients.

Chong Yu Bin

CFO / CMO

Chong stands out as an adept and seasoned professional in the realms of business development and Intellectual Property (IP). His track record is a tapestry of triumphs, with a specialization in forging practical, comprehensive solutions to intricate IP rights issues and disputes. He navigates the complex IP landscape with a deft hand, consistently delivering results that underscore his proficiency and commitment to excellence.

Beyond the boardroom and courtroom, Chong dedicates himself to the happiness and well-being of his family, which remains his anchor and source of inspiration. A connoisseur of flavors, he delights in the culinary arts, exploring and experimenting with diverse cuisines. This passion for gastronomy is more than a hobby—it’s a creative outlet that refuels him, sharpening his resolve to tackle the multifaceted challenges of his professional life with renewed energy and creativity.

Tang Keen Cheong

Legal Consultant

KC Tang distinguished himself in the legal landscape shortly after his chambering at Messrs Lee & Lim, earning his stripes with his admission to the Bar in 2016. A fervent advocate for justice, he has since carved out a niche in litigation, focusing on commercial and corporate disputes with remarkable dexterity. KC’s journey through the legal system is vast, having navigated cases in various courts, including the Magistrate Court to the lofty heights of the Court of Appeal and Federal Court, showcasing his versatile legal expertise.

In his current role as a partner at Messrs Tang, Khor & MP Leong, KC is celebrated for his unwavering dedication and meticulous representation of his clients. When he steps away from the intricacies of law, KC embraces the freedom of the open road, traveling across Malaysia on his motorcycle. This passion for exploration not only enriches his life but also instills a sense of adventure and fresh perspective into his professional endeavors.

Jeremy Green

Legal Consultant

Jeremy Green is a dynamic attorney anchored in New York City, adeptly licensed to practice across the legal landscapes of New York and Washington, D.C. His practice is tailored to the vibrant energy of entrepreneurs, startups, and mid-sized businesses, where his legal acuity propels their visions to fruition. An alumnus of Northwestern University School of Law, Jeremy’s academic prowess earned him the distinction of a full-tuition scholarship, a testament to his exceptional legal potential.

As an active member of the National Lawyers Guild and the LGBT Bar Association of New York, Jeremy is not only at the forefront of his field but also champions inclusivity and equity within the legal community. With his roots firmly planted in New York and conversational fluency in Spanish, Jeremy navigates a diverse client base with ease, ensuring comprehensive communication and robust advocacy for each case he undertakes.

Toma Molerov

Business Consultant

Toma Molerov, a master in communication science and a luminary in various professional arenas, has been instrumental in our evolution, elevating us to new heights as a standout consultancy. His distinguished approach to coaching and his keen insights into business mechanics have not only enriched our firm’s capabilities but also our ethos.

In his dual role as a business consultant and mentor, Molerov has infused our practices with innovative strategies, drawing from his extensive experience that includes orchestrating substantial marketing campaigns and nurturing a personal development community now exceeding 3,000 members globally. It is through his guidance that we are able to impart substantial business wisdom to our clients, ensuring they are well-equipped to navigate and succeed in the complex tapestry of modern commerce.

Cheah Hooi Wern

Manager | Legal Advisor

Hooi Wern is a discerning attorney whose expertise in intellectual property law serves as a beacon for clients seeking to safeguard their innovations and brand identity. With an eye for detail and a strategic mind, she offers expert guidance to navigate the complexities of IP protection, ensuring her clients’ creations are secured and leveraged to their fullest potential. Her colleagues recognize her as the epitome of diligence, dependability, and a relentless pursuit of results, qualities that make her a trusted advisor in the legal landscape.

Beyond her professional commitments, Hooi Wern is an ardent aficionado of the arts. Her leisure time is spent in the harmonious clutches of music, the intricate lines of sketching, or engrossed in the latest storytelling on Netflix. This immersion in diverse artistic disciplines is more than an escape; it’s a wellspring of creativity, enhancing her approach to legal counsel with innovative solutions and a fresh outlook that greatly benefits her clients.

Fiza Norizaman

Manager | Patent Advisor

Fiza has distinguished herself in the intellectual property field as an accomplished patent attorney, bringing specialized expertise in patent matters that positions her at the forefront of innovation protection. Her journey from adept patent drafter to a licensed patent attorney reflects her deep commitment to her craft. She provides clients with insightful consultation on patent searches, meticulous drafting, and adept navigation of complex IP issues. Esteemed by colleagues for her friendliness, dependability, and collaborative spirit, Fiza’s evolution in the industry is celebrated as a testament to her professional growth and dedication.

Despite the demands of her ascendant career, Fiza’s wanderlust remains undiminished. Her determination to conquer a fear of flying has not only broadened her horizons but also exemplified the courage she brings to her professional life. As an international traveler, she garners a wealth of diverse cultural experiences, which she deftly integrates into her practice. This global perspective enhances her approach to patent law, allowing her to tackle challenges with a unique and well-rounded view, much to the benefit of her clients and her firm.

Zechariah Arsorgan

Legal Advisor

Zec is a seasoned legal professional who completed his chambering in 2017 with a focus on criminal law. He possesses a diverse range of experience, including working in Business Development and Legal Advisory. He is a skilled presenter and public speaker, having conducted internal trainings and workshops for staff as well as external clients. He has also been invited to participate as a panel judge in a pitching competition at UniKL and has experience managing government tender submissions.

His fluency in English, Malay, and Tamil languages makes him a valuable addition to any team. In his free time, Zechariah indulges in his passion for music. He is an accomplished musician who enjoys both playing and composing music. He believes that his love for music provides him with a unique perspective and creativity that he brings to his work.

Ashley Ng

Assistant Manager | Legal Advisor

Ashley is a dedicated Intellectual Property (IP) professional who firmly believes that IP rights are just as fundamental as basic human rights. She is passionate about providing guidance and assistance to her clients. Her unique skill set includes fluency in English, Mandarin and Malay, exceptional communication skills and the ability to lead and organize projects.

Beyond her professional pursuits, Ashley is an avid reader and keeps informed about global news. In her free time, She enjoys relaxing to the soothing sounds of acoustic music, which she finds helps her unwind and fall asleep. Ashley’s passion for reading and keeping informed, as well as her ability to multitask and lead, bring a well-rounded perspective to her work, which benefits the clients she serves.

Choo Chin Fong

Assistant Manager | Legal Advisor

Fong exemplifies the qualities of an ambitious professional, driven by a voracious appetite for learning and career advancement. His vigor and dedication in the workplace are mirrored by his passion for sports, where the discipline and energy he derives from physical activity translate into enhanced motivation and productivity in his professional pursuits.

Outside of his career ambitions, Fong finds solace and joy in the culinary delights of his heritage, particularly the savory comfort of Bak Kut Teh, his hometown’s signature dish. Fong’s continual journey of self-improvement, combined with his zest for active living and cultural appreciation, enriches his personal life and provides a unique and valuable perspective to his clients and colleagues alike.

Nurul Azhariah

Legal Advisor

Azza carved her path in the legal field with a focused chambering in litigation and conveyancing in the bustling environment of Penang. Since being called to the Bar in 2017, she has earned recognition for her unwavering dedication to client service and her earnest commitment to providing nuanced, professional advice.

Colleagues and clients alike respect Azza for her team-oriented approach, exceptional time-management capabilities, and her remarkable adaptability to the multifaceted demands of legal practice. Her personal interests echo her professional ethos, with a particular appreciation for the purity and efficacy of organic and natural products. This respect for natural efficacy not only defines her lifestyle choices but also mirrors the authenticity and principled care she brings to her legal practice.

Joanna Wong

Legal Advisor

Joanna’s professional journey is characterized by an earnest pursuit of excellence and a continuous quest for effective methodologies and innovative problem-solving skills. Her self-motivated nature and intrinsic enthusiasm for her career propel her to consistently enhance her expertise and contribute to her team’s success.

Outside the office, Joanna finds her muse in the culinary arts, where the deliberate and creative preparation of ingredients for cooking serves as both a passion and a metaphor for her methodical approach to challenges. Coupled with her love for music and dramatic series, these activities not only provide her with leisurely enjoyment but also stoke the flames of her creativity, enriching her professional life with imagination and inspiration.

Ashley Chiew

Legal Advisor

Ashley embodies the essence of creativity and self-motivation. Ashley’s outgoing and friendly personality radiates through her excellent interpersonal skills and adept communication abilities. Beyond her charm lies a diligent and dedicated professional, known for her strong work ethic and her unwavering eagerness to absorb new knowledge.

Away from her professional endeavors, Ashley is an intrepid explorer, constantly seeking to venture beyond the confines of her familiar surroundings. She holds a firm belief that the world is brimming with opportunities that can enrich one’s life with profound experiences. An avid enthusiast of film photography, Ashley captures the essence of her journeys, chronicling her adventures through the lens of her camera, each photograph a testament to her artistic spirit and zest for life.

Khairunisa Binti Anuar

Intellectual Property Advisor

Nissa has nearly 8 years of experience as an accomplished business development executive and intellectual property advisor. She is an expert in IP, Civil Litigation, Syariah Law, Corporate Law, Conveyancing & Property, and Sports & Entertainment. Nissa is a dynamic and creative marketer who has a track record of consistently penetrating new markets to ensure long-term revenue growth. She is skilled at working as part of a cross-functional team and as an individual contributor to achieve objectives.

Ainul Fajrina

Finance Advisor

Her exposure to the financial environment working as a Finance Executive in diverse industries including government agencies, taxation, automobile and media makes her well-rounded and experienced. She is not only well-verse with financial documents, numbers and handling data, but is also a good communicator. Fun fact: Ainul is a member of the Malaysia Civil Defence Force.

Nur Fatihah

Associate

Nur Fatihah is formerly an English teacher. She has also worked in customer service and in administration. Her work experience has taught her how to socialise with new groups of people, multitask, and have good communication skills. She is self-motivated, passionate to learn, and can work well in a fast-paced environment due to her strong time-management skills. In her free time, Fatihah enjoys reading online crime novels.

Natalie Sim

Patent Consultant

Natalie is a seasoned professional with a wealth of experience in the field of intellectual property (IP). She excels in a wide range of IP services, including conducting worldwide patent availability searches, managing the patent prosecution process from filing to registration and drafting, and providing advice to clients across various sectors including pharmaceutical and medical. She is an active and knowledgeable speaker on legal topics related to IP, regularly participating in international conferences and is known for her reliability and attention to detail.

Beyond her professional pursuits, Natalie also has a passion for outdoor sports and enjoys staying active when not working. Her diverse background and interests contribute to her well-rounded perspective, which she brings to her work and the clients she serves.

Zaiti Zainal Abidin

Legal Advisor

Zy concluded her study with a dissertation on the impact of future advancements of Artificial Intelligence towards the future of Intellectual Property. Her teammates describe her as a vibrant, approachable, and straightforward person. She likes reading, outdoor activities and cooking.

Florence Wong

Legal Advisor

Florence is always excited to work alongside clients on how to protect their brands, creative works and innovations. Her co-workers describe her as a professional, outspoken and enthusiastic individual. During her off days, she enjoys reading, journaling and watching Netflix. Her favourite TV show is Hannibal.

Suriyati Binti Salim

Legal Advisor

She was admitted to the Malaysian Bar as an Advocate & Solicitor in 2018 and has about two years of experience in civil and criminal litigation and in corporate law. Apart from being good in legal service and research, she is a self-motivated individual and a good team player. She has a positive attitude and is constantly working to improve her professional abilities. In her free time, Suriyati enjoys reading.

Erienna Chong Sze-En

Social Media & Communications

Erienna assists in the internal as well as external communication of the company and does content creation for the social media sites. When not working, she enjoys reading and writing stories.